The display of brand pageantry on the 82 screens in the Boulevard square along with the passionate interaction between football fans and Hongqi fans created a new Hongqi H5 amazing Saudi night. Riyadh SEASON is the largest winter national cultural and tourism promotion activity in Saudi Arabia, attracting the attention of the Middle East and even the whole world with the exhibition and experience of highly scientific and diverse arts. Within 5 months in 2021 year, the total number of visits reached 15 million, which was an economic diversification and internationalization activity under the Vision 2030 promoted by the Saudi government. The new Hongqi H5 chose to make its debut in the Middle East in the 2022 Riyadh SEASON, which covered 15 activity areas in the Riyadh Season, interpreted the technological evolution and design aesthetics of the new Hongqi H5, and quickly and accurately sought the target customers in a short time.